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Email Marketing
Email marketing will help you build strong customer relationships and increase loyalty by using attractive, professional-looking email communications. More effective than regular email, email newsletters are fast and inexpensive to create and will avoid spam filtering and place your messaging in customer's inboxes more accurately than regular email.

Personalized URLs
Combine the expanse of direct mail with the benefits of the interactive realm. By creating Personalized URLs for each mail list customer and giving them a unique online destination, you'll convert substantially more direct mail recipients into qualified prospects and customers. Personalizing a recipient's online message with their name and customizable message allows for positive reinforcement and incentive to visit a sponsored website. Response rates increase and along with data capture, conversion rate.

QR Codes
QR Codes are utilized by a wide margin of consumer audiences. Having multiple applications; in-store promotions or adding dimension to traditional print advertising, their effectiveness is unique - based on a low cost of entry and a flexible messaging capability. Using a generated graphic code, an end-user takes a picture of the code using their phone's QR code reader and is redirected to an appropriate URL for specific messaging.

Usage has been widespread including; print advertising, packaging, posters, t-shirts, TV ads, etc. Some examples of information exchange include:

• Promote Product Feature and Benefits
• Promotional Offers
• Event Registration and Description
• Online Couponing
• Social Media Linking

The CCOC Case Study

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The Chicagoland Chamber of Commerce (CCOC) needed to increase attendance at its annual meeting. The following case study shows the campaign challenge, solution and most important, the analytics that proved campaign success.

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