Direct Marketing Campaigns
Integrated direct marketing places importance on the customer as the centerpoint, benefiting from a strategy that uses different modes of communication and can be positioned across varying channels and lines of business. The diagram below illustrates this concept.
The first step in determinig a sound direct marketing campaign (DM) is to understand your business goals and marketing objectives. After an initial client discovery, campaign recommendations will be presented.
Direct Marketing Campaigns May Include:
• Integrated use of Direct Mail, E-mail, Web/PURLS and Mobile
• Personalization regarding messaging and delivery
• Analytics & ROI reporting to show effectiveness