• Excelsior Medical
  • Swab Cap


Excelsior Medical Integrated Campaign

Goal: Lead Generation/Awareness: Drive traffic to their booth ar the "APIC" Conference and identify Red Hot Leads prior to arrival at the event. Solution: Integrated Campaign utilizing personalized printed postcard with “Purls” designed to capture data on attendees prior to the show and identify all Epidemiologists.

Offer: Raffle off an Ipod

Postcard
with PURL
Web Metrics
Welcome Page
Profile/Survey Page
Thank You Page
Date Sent
5/25
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Recipients
1601
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Responses
167
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167
165
159
Response Rate
10.4%
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98.8%
95.2%



Campaign Results
The campaign generated 167 new leads, 22.7% were prequalified Red Hot prospects before they arrived to the show. The postcard also generated foot traffic for those whom did not register online but still wanted to be entered in the raffle.