Excelsior Medical Integrated Campaign
Goal: Lead Generation/Awareness: Drive traffic to their booth ar the "APIC" Conference and identify Red Hot Leads prior to arrival at the event. Solution: Integrated Campaign utilizing personalized printed postcard with “Purls” designed to capture data on attendees prior to the show and identify all Epidemiologists.
Offer: Raffle off an Ipod
The campaign generated 167 new leads, 22.7% were prequalified Red Hot prospects before they arrived to the show. The postcard also generated foot traffic for those whom did not register online but still wanted to be entered in the raffle.